https://medium.com/wardleymaps/on-being-lost-2ef5f05eb1ec [[evolution of components]] ![[strategy cycle]] ![[mapping a business]] ## using the map I sat in the boardroom looking at the huge map that I had created with James’ help. It was far more complex than the simplified version above and used slightly different terms for evolution. What was noticeable was for the first time in my business life then I was able to have a conversation about what we thought was going to change without resorting to popular memes and hand waving. Had you been in that room, you might have disagreed with how we had positioned the pieces or the patterns we saw but at least we could have had a good discussion about this. Our assumptions were visibly on the map not locked away in our minds. We had a common language through which we could use to discuss the future and collaborate over.